I originally trained to be a graphic designer - specialising in brand communications and how businesses interact with the world around them. After leaving university I started my own marketing company and spent years building my expertise in growing small businesses, increasing their influence and capital.

All of my clients after several years were exclusively skincare clinics, beauty businesses and distributors - so my knowledge in skincare grew alongside my clients as I started writing more and more articles to market their brands.

That’s when I decided I had enough knowledge to complete all of my skin qualifications and start working in skincare using advanced products such as Fillmed, WOW Fusion, Calecim and pHformula products, using all of my expertise in marketing to grow the DermaGuru clinic to what it is today - a powerhouse in education and advanced skincare.

Now, I work synergistically as an advanced skincare specialist and clinic manager at DermaGuru as well as using my expertise to help grow other skincare clinics and beauty businesses in the UK.